There is a lot of advice on the internet about designing your own website. The various blogs and articles make a DIY website seem like a great investment of time and effort for a small business owner. After all, you are trying to ramp up your business at minimal expense, right?
Sure, you can design your own website. You can even find an article to explain how to do it step by step. However, designing your own site is a mistake that many small business owners make and regret later. Your website is even more important to your business as your office or storefront. Let’s look at the problems and costs associated with a DIY website.
User Comfort – The average visitor to your site decides in the first three seconds if they wish to stay or if they are going to move on. This first impression is vital to the health of your business. Professional web designers know this and follow standard design conventions that give a website a comfortable, understandable look to the average visitor. DIY sites don’t follow these conventions and therefore feel awkward to the visitor. If your visitors aren’t comfortable, they won’t stick around to learn more.
Visibility – Search engines have rules they use to determine ranking on their pages. Web designers are focused on these rules and monitor them for changes. What does this mean for you? If you design your own site, it probably won’t appear at the top of the list when a potential customer searches if you don’t have knowledge and experience in search engine marketing. Low visibility equals low revenue for you and your business.
Content – You have a lot to say about your business, the pressing needs and issues that your potential clients are experiencing. You want to make sure your message is conveyed clearly and persuasively. Yet most DIY sites have spelling and grammatical errors, small font sizes, or blocks of difficult to read content. Plus, if you don’t know the methods or process used to connect with your potential clients through written words, you will lose them. A professional web designer knows how to avoid these errors and give your message the polish it needs to communicate clearly to your visitor.
Opportunity Costs – Sure, designing your own site appears to be the lowest cost option for you. The dirty little secret, however, is that your time is incredibly valuable. The hours you spend designing your site could be better used doing what you do best…running your business. How much revenue could you generate spending 40-60 hours doing what you do best? That is the cost of creating your own site.
Enhanced Features – Do you know how to change the color structure and layout of pages within a site? Can you add an RSS feed or a animation application to your site, shopping carts, opt-in options, social media, etc? What about tag lines, images, audio or downloadable documents? These features make your site more usable, friendly and profitable. A professional web designer understands how to add them for maximum benefit to you.
Creating your own site seems like a great idea until you consider the decision fully. As a business owner, it’s important that you maximize your own effectiveness. To create an appealing website that builds visibility and revenue for your business while allowing you to focus on what you do best, contact a professional web designer. Conserve your most valuable resource, your time, and launch your internet presence with professionalism and polish. You’ll be glad you did!
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