I heard a very interesting comment on the news this morning: “Court defendants who were smartly dressed during their sentencing got lesser sentence terms compared to these who were dressed shabbily.” This got me thinking about websites, can you lose business by having a shabby website? How is your website representing your business? Is your website gaining or losing you business?
Here are five simple ways that your website could be losing you business:
- Slow Page Loads: People get really frustrated when pages take long to load. If you have this problem then check the size of your images and ensure that their sizes are optimized to load quicker while still maintaining the integrity of these images. Find ways to optimize your pages as well, also contact your web hosting company about this issue if everything you’ve tried hasn’t resolved the issue.
- Dead/Broken Links: No one likes to click on a link and it goes to a “not found” page. Use a good broken links checker regularly to ensure that all your links are valid. A great tool to use for checking links is the W3C links checker.
- Inactive Contact Forms: Imagine someone who is really interested in your products and/or services and then they’d taken the time to complete your contact form, click on the send button and NOTHING HAPPENS! Many people would immediately move on to the next person.
- Poor Navigation: It’s important to give visitors to your website many ways to navigate through your web pages. It comes highly recommended from the usability point, to have more than one way to click through pages.
- Visible Contact: Not every potential client wants to use your contact form. So create other options for they to contact you via. Some people like to send emails and some like to speak to a person. Adding an email address link and telephone number can make a difference.
Taking into consideration the mentioned above points can makes a huge difference in whether you gain more business or not.