MARYLAND MARKETING & WEB DESIGN BLOG

Marketing Planning for 2017

Marketing Planning for 2017

With the last quarter coming to an end, it is perfect to use the remaining time to review and look at your marketing plans for 2017. We know how quickly digital marketing changes so the best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. An effective, well-considered, and data-driven approach to marketing planning benefits the entire organization. Here are 5 key components to put together a sensible plan for achieving your goals in 2017! SWOT Assess performance of your current plan using SWOT Analysis. The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. Budget for Success […]

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Website Redesign Checklist

Website Redesign Checklist

Are you ready to take the next big step in developing your company’s online presence? There are a lot of reasons why you might want to redesign your website. But every now and then your website needs a refresh. But a redesign of a website without a proper strategy in place can actually have the opposite effect — it can drive people away from your site! Whether you’re working with a web agency or redesigning in-house, this checklist will help to ensure that your new website will become a successful part of your overall marketing efforts: Keep what you love: A redesign of your website doesn’t mean you have to recreate the whole thing — keep the parts that work and get rid of the parts that don’t. Analyze your competition: Visit your competitors’ websites. You don’t have to make it the sole basis of your redesign. What might work […]

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Content Marketing and Promotion Strategies for Blogs

Content Marketing and Promotion Strategies for Blogs

The growing importance of adding new content to your website on a regular basis is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. Content marketing is learning online marketing strategies to help you market your blog as a whole, as well as each piece of content you create. The ingredients to effective content marketing boils down to these three key strategies:  Creating great content Reaching the search engines Promoting it to your followers All the hours you put into creating that resourceful piece of great content will have been for nothing if your blog is not getting in front of the right people. Without content promotion your great content will struggle to earn a social mention and reach the search engines. Today we share with you the most successful techniques used every day to promote your blog and build targeted […]

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SEO Ranking: 5 key elements Search Engines Are Looking For

SEO Ranking: 5 key elements Search Engines Are Looking For

You know that Search Engine Optimization and paid marketing is what you need but you just don’t know what to do. First let’s start with understanding the purpose of SEO: SEO is to Create a great, seamless user experience. Communicate to the search engines your intentions so they can recommend your website for relevant searches. Generating a consistent source of website traffic is the foundation of every online business. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Here are 5 key elements search engines are looking for: Quality Content: Great content created specifically for your intended user encourages the viewer to link to your page and increases site traffic, which improves your site’s authority and relevance. SEO is based and shows how interesting and authoritative the page ranks […]

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Which day and time is the best to send emails?

Which day and time is the best to send emails?

Email plays an important role in your marketing strategy. Realistically, there is no one time during the week when everyone will stop what they are doing on the same day at the same time and say, “Now is the time to read my email.” Everyone’s schedule is different and let’s face it, it is just not going to happen. When are the best days and times for sending email? The time of day you send your emails can be just as influential on open rates as the day you send them. You might have learned to send your emails in the morning. However, this may not be the best strategy for your newsletter or on-boarding emails. While most people check their emails while hopping on in the morning, they’re usually trying to start their day on a productive note. This means anything unnecessary will likely not get read and moved […]

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Social Media Trends in 2016?

Social Media Trends in 2016?

Social media is an integral part of any small business’ and has become known a marketing tool to converse with current and potential customers in a personal way. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Using social media networks like Facebook, Twitter, Pinterest, and Instagram can help a business engage in “brand building” to get people talking about your business and creating a brand that people can identify with. Many organizations will use more than one social media platform, which can help connect with different demographics. Here are a few social networking platforms currently trending: Instagram has now added a new feature that will help users get personalized video recommendations every time they open the Explore tab. Facebook still remains the most popular and just released 2 big updates and 3 more features currently in testing on […]

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Business Marketing Checkup

Business Marketing Checkup

Conducting routine checkups on your business in the areas of marketing, operations, and finances can go a long way in keeping your business in line of your goals. The reason for a marketing checkup is to evaluate the strengths, weaknesses, opportunities and threats in your business. It is good practice to conduct two annual assessments in your business to ensure your company is not on the wrong path and miss a whole year of opportunities wasted. I also recommend that your goals are reviewed quarterly so that a company is on track to accomplishing their goals. Here are afew quick and effective tools to try to create a well thought out plan for decision making in your business: Strengths – Give your business an advantage in the given situation you are evaluating.  These may range from your product/service, employees, market position or any other items that give you an advantage […]

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4 Valuable Tips on Competitive Analysis

4 Valuable Tips on Competitive Analysis

We’re all using social media to help build our online presence on the various social sites to grow our businesses. Competitive analysis can be crucial for brands invested in social media, but it’s often overlooked. Understanding your competition can help your business in many ways. One of the best ways to help develop a social media strategy for your brand is to assess what your competitors are doing. Here are 4 relatively easy tips for learning more about your competition while scouring their website: Identify Your Competitors: Find businesses similar to yours, but not limit your analysis to competitors of a specific size. Choose Your Social Networks: Start with the main social networks first: Twitter and Facebook. Analyze Competitor Profiles: A great social media campaign starts with solid social profiles and pages: What Wording, Images, Products and Services are your competitors using? Analyze Competitor Content: You will need to create […]

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Has technology changed marketing planning?

Has technology changed marketing planning?

One of the biggest challenges for any business is how to create an effective marketing plan. Marketing tactics are constantly changing but fundamentals still apply as much as ever. Marketing still needs a defined target market to reach the right people with the right message. Marketing is still getting people to know, like, and trust your business.   Here are some key strategies to focus on and include in your marketing plan: Continuity Continuity is critical to serving up a winning marketing plan.  Make sure it is unified and the entire team is on the same page before putting it out there. Social media Social media offers your company a number of advantages and requires little to no financial investment. It can promote your brand to countless individuals and allows you to network with other companies. Blogging Blogging is one of your best weapons when it comes to marketing your […]

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Does your business need Marketing Automation?

Does your business need Marketing Automation?

  Everyone’s talking about it, but what is all the buzz about “marketing automation” and do you need it? Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketing automation has been shown to increase sales and generate significant new revenue for companies and nurture lead generation with useful content that helps convert prospects to customers and turn customers into delighted customers. Marketing Automation helps you: Create and improve a consistent experience for your customers Personalize and send targeted messages Increase marketing efficiency Generate more leads Qualify and prioritize your leads Nurture those leads to a sales-ready state Manage all of your email marketing campaigns These are just some of the things marketing automation can do for your business.  As a marketing agency, we understand the contribution sales and marketing are […]

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