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Branding Vs. Marketing: How they work together

Branding Vs Marketing

What is the difference? Is there a difference?


branding-vs-marketingBranding and marketing are inherently linked but different endeavors all together. Branding comes first, marketing second. Good marketing is investing in branding that will bring a huge boost to your marketing efforts. If you are able to get your message heard, and in front of the right people, then defining that message will inspire people to take action and will allow your marketing to take off.

What Is Branding?

Branding is who you are, your strategy on creating a perception of your goods and services in the marketplace. It’s the power of having a great brand. It pre-sells your products and services for you so your marketing doesn’t have to.

What is Marketing?

Marketing is your message and encompasses the act of promoting and selling a brand’s product or service. It is how you build awareness and therefore is an extension of yourbrand

What is the difference between marketing and branding?

The main difference between branding and marketing is that marketing promotes intended value whereas branding reinforces it.

Marketing is known as the invitation to the party, a way of reaching and engaging people to keep your company top-of-mind among the decision-makers you are trying to do business with.

Whereas Branding if well-developed will attract your ideal client and is the experience people have while at the party, that tell a friend and come back again.

Our branding defines who we are while our marketing defines what we do for whom. First we build our brands, then we execute the marketing that brings our brands to life.

AI specializes in strategic brand positioning for emerging, growing, and underdog brands. If you would like to learn more about how we can help grow your brand, we welcome you to schedule a complimentary consultation with one of our brand associates here.


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