The reason for a marketing checkup is to evaluate the strengths, weaknesses, opportunities and threats in your business. It is good practice to conduct two annual assessments in your business to ensure your company is not on the wrong path and miss a whole year of opportunities wasted. I also recommend that your goals are reviewed quarterly so that a company is on track to accomplishing their goals.
Here are afew quick and effective tools to try to create a well thought out plan for decision making in your business:
Strengths – Give your business an advantage in the given situation you are evaluating. These may range from your product/service, employees, market position or any other items that give you an advantage over others.
Weaknesses – Similar to your strengths, but will be a listing of your limitations. Things that place you at a disadvantage in relation to others.
Opportunities – External factors that can come into play that will give your business an advantage.
Threats – External elements that could potentially adversely affect your business and that could be disadvantageous to you.
Do you need help with analyzing your business’ marketing strategies? Contact AI Web Designs and let us create a plan that will increase your presences, leads and sales both online and offline. Contact us for a free consultation by calling 410-696-7573 or completing our contact form.