I get asked a lot what Search Engine Optimization (SEO) means and what is does for a business website. In Wikipedia, Search Engine Optimization (SEO) is defined as the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. For more information on the history of SEO, visit the SEO Wikipedia page.
Our SEO activities at AIVS include:
- Site Activity Analysis
- Keyword Analysis
- Search Engine Analysis
- Link Building Campaigns
We believe firmly in link building activities and for a huge part it involves web directory submissions, because it works for us and our clients. Which is also the reason why we also own two quality business web directories: Sengalist.com and GreatCoachesDirectory.com.
Web Directory submission is the process that involves submitting websites to web directories. Web Directory submission is important because it helps increase websites rankings on the search engines. The higher a website ranks on the search engine, the more sales a business owner gets as their websites come up higher in search results.
Web Directory submission enables websites to get a lot of backlinks. When a site has a high amount of quality backlinks, the website gets to rank higher in the search engines. Backlinks are neccesary in ranking websites on the search engines. Without backlinks, websites will not appear in the search results.
As business owners, we know the importance of having an attractive, functional, informative and interactive website. But not having an optimized website defeats the purpose of having one at all; as no one will find it when they do their Google, Yahoo, Bing or any other search engine inquires.
We have various SEO packages and customized solutions to meet your business needs and budget. Contact us about how we can strategically and effectively make you websites visible in the major search engines, attract the right customers and grow your business.