Google announced earlier 2015 that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result.
On April 21, 2015, Google started ranking websites for “mobile-friendibility”. This means the more mobile-friendly a site, the higher it will likely appear in the search results on a mobile device, specifically on smartphones. This change does not affect how your site ranks for a regular search, just on mobile devices.
Mobile marketing is creating a revolution in how business interacts with their customers and clients. Step into the future and let technology get you more clients plus do more business with your existing clients base.
People spend outrageous amounts of time on their smartphones and taking them absolutely everywhere (I mean everywhere!), So you need to be where your clients are. Note that 80% of Internet users own a smart-phone and 43% of mobile searches are via mobile traffic sources. These are numbers are just too big to ignore.
Mobile Marketing and mobile search-ability is a smart move for every business. If this update is going to affect you and you’re not ready for it, AI Web Designs can help. We have designed a good number of websites that are mobile-friendly. For a complimentary (no obligation and FREE) Mobile Ready Strategy session, schedule your 30-minute phone consultation or fill out our contact form.