Your website is your electronic store front. It’s important that your site attract your customers, make them comfortable, and give them the information they need. In short, it must be customer friendly. Seems obvious, doesn’t it? And yet many websites miss the mark.
Know Your Ideal Customer
Creating a customer friendly website begins with knowing your ideal customer. Spend some time thinking about your target market. What does your ideal customer want from your business? Is your typical customer male or female? Does your business market services to professional people or other businesses? These factors should all affect the design of your website.
Many business owners make the mistake of designing a website that appeals to them personally. This is fine as long as you represent your ideal customer. However, filling your website with the pastel colors you prefer is a mistake if your target customer is a male executive or business person.
Keep It Simple
Unless you are a graphic designer hoping to impress potential clients, flashy graphics and long intro sequences only slow your page down. In the time it takes to load your introduction your target customer will likely move on to the next site on their search engine list. Simple, readable text and clear images are much more customer friendly and appealing.
Apply the same simplicity test to navigation. Your customer wants to feel comfortable and enjoy their visit to your site. If they have to search to find the link to your blog or your contact page they will likely give up in frustration before ever learning more about you. Make your customer feel welcome and comfortable by clearly showing them around your site.
Clean and Crisp
Think about the websites you use frequently. Are they cluttered with lots of pictures, words, and visual stimulation or are they well organized with good use of white space? Just like an office or a home, a cluttered website is awkward and uncomfortable. The best websites are clean and crisp, easily readable and not overwhelming.
Take a look at your website and notice the blank places. The average visitor to your site makes a quick judgment based on the appearance of information on your site. Long sentences and paragraphs drive customers away rather than drawing them in. Bulleted lists, short sentences and two to three sentence paragraphs draw the visitor in by making information obvious and readily available.
Ask for Feedback
Are you wondering if your website is customer friendly? Consider the results. A customer friendly website generates contacts, requests for information and ultimately revenue. If your website isn’t performing up to your expectations it may not be as customer friendly as it could be. Ask your current customers what they think of the site and how they could suggest improving it. Often they have valuable ideas you haven’t considered.
Many website developers offer a website evaluation as part of their services. We offer a complimentary Website Checkup Strategy Session to give you feedback on your site and suggestions for improvements. We will gladly review your site and share our expert advice for not only making your customers comfortable but also increasing your sales.
Strategic changes to the appearance and organization of your site can make a huge difference in your results. Schedule you complimentary Website Checkup Strategy Session with Agnes, if you want to grow your contact list, build your revenues, and ultimately increase your business success.
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