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Marketing Planning for 2017

With the last quarter coming to an end, it is perfect to use the remaining time to review and look at your marketing plans for 2017.

We know how quickly digital marketing changes so the best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction.

An effective, well-considered, and data-driven approach to marketing planning benefits the entire organization. Here are 5 key components to put together a sensible plan for achieving your goals in 2017!


Assess performance of your current plan using SWOT Analysis. The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

Budget for Success

Building a successful budget is a key component in determining your success. Determining the size of your marketing budget will allow you to allocate enough resources (people and money) to accomplish your company’s goals and see results throughout the new year.

We’ve just completed a detailed series on developing a successful marketing budget. Use those articles as a starting point for establishing your budget for 2017.

Review Your Customer and Update Your Ideal Target Audience

Reviewing your best customers and identifying the characteristics that make them profitable and enjoyable to work with will align you up to reach your ideal targeted audience and growth goals for the year.

Review Your Website and Online Marketing

Take a look at your website and social media channels to make sure that you are reaching your targeted audience, your branding and messaging is consistent and your content is engaging and educational.

Record Your Sales and Marketing Strategy

Prioritize the issues you’ve identified and develop a phased approach to tackling them over the next four quarters. Depending on the issues you’ve identified, you may need to develop tactical plans for content/inbound marketing, social media, lead generation, lead nurturing, or account development.

It’s not too late to start drafting your marketing plan today and launch 2017 aggressively! The digital marketing experts at AI Web Designs are available to help you develop a marketing strategy that will help you achieve your 2017 goals. You can contact us at 410-696-7573 or online.

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