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Putting the “Customer” in Customer Service

Mark 804938 960 720

Excellent customer service has never been so important. It is the sum total of how customers feel as they engage with your website and brand, yet many businesses seem to have lost sight of what their customer’s expectations are to fulfill their wants and needs.

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Here are 3 simple tips to ensure you engage the most important elements of providing excellent customer service through your website:

  1. Contact information on every page
    1. Via phone, email or social media
  2. FAQ: Frequently Asked Questions
    1. Allows your customers to connect and engage with you
  3. Customer feedback form
    1. Quickly respond to customer requests

Delivering consistent content across channels and platforms and excellent customer service on and offline could mean the difference between the success and failure of your business.

Your web­site may be the only interaction that some of your customers have with your brand, so use it wisely to communicate and engage with your audience.

I welcome your thoughts and feedback in the comments area below.

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