Business owners are faced with the ongoing challenge of staying focused on MARKETING. It’s so easy to get preoccupied with the very many emergencies plus daily operational activities that includes servicing clients and putting marketing on the back burner. Funny enough marketing is usually one of the first things to go when priorities need to be shifted where budgets constraints arise but it really should be the other way round. It should be the one thing that needs to stay as it’s the oil that drives the engine called your business not just for the present but also the future.
An important point to note, is that marketing plays a huge role in growing successful businesses. The responsibility to market is on the business owner, since it’s the only way to sell or promote products and/or services – there is absolutely no way to get around this, it’s got to be done!
Here are some critical questions to ask oneself:
Who is my target market?
Once you are able to identify who you want to sell to, it’s then easier to find out what their needs and pain points are and how to effectively provide solutions to meet these needs.
What marketing strategies should be used?
Understanding that in a world that is ever changing, ones marketing strategies need to be precise but flexible; maximizing both online and offline marketing strategies and techniques.
When should marketing be done?
There is a simple answer to this, ALWAYS.
Which marketing strategies to use?
Below are some of the high-level marketing strategies that are tried and tested:
- Becoming a thought leader in your industry
- Developing a professional and consistent brand across all platforms
- Having a well thought-out and designed web presence
- Utilizing these mediums: publications, radio, television, internet marketing & social media
- Participating in industry specific communities and networks
- Providing superior services and/or products
Remember CONSISTENCY is the key to SMART MARKETING in 2016 and beyond.
Are you ready to grow your business to the next level using the power and great reach of the Internet? We use your strategically designed website to connect directly to your ideal clients, maximizing engagement, increasing sales resulting in more and consistent profit. Contact us for a free consultation by calling 410-696-7573 or completing our contact form.
I welcome your thoughts and feedback in the comments area below.