Page Authority is a Search Engine Optimization term.
Page Authority has to do with the value that a particular website’s pages provide to it’s audience and most importantly this is reflected in how the web pages rank or is positioned in Google.com’s search results, basically a web page’s ranking strength in Google’s search query results.
For online business owners and marketers, paying attention to and manage their websites pages from the aspect of page authority is a great way to manage and monitor the position of their websites when it comes to search marketing and getting in front of their ideal target markets and increase conversion rates.
Page Authority is a Moz’s calculated metric and it’s based off data from the Mozscape web index and includes link counts, MozTrust, MozRank, and many other factors. Moz score Page Authority on a 100-point, logarithmic scale. And Moz suggests that it’s easier to grow web pages scores from 20 to 30 than it would be to grow from 70 to 80.
The best way to rank better in page authority is to improve a websites’ overall SEO. And this includes writing valuable and informative web page content, creating two way communication to and from websites pages through social media activities, building genuine online relationships with ones target market and getting more links from other well-linked-to pages.
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