Email plays an important role in your marketing strategy. Realistically, there is no one time during the week when everyone will stop what they are doing on the same day at the same time and say, “Now is the time to read my email.” Everyone’s schedule is different and let’s face it, it is just not going to happen.
When are the best days and times for sending email?
The time of day you send your emails can be just as influential on open rates as the day you send them. You might have learned to send your emails in the morning. However, this may not be the best strategy for your newsletter or on-boarding emails.
While most people check their emails while hopping on in the morning, they’re usually trying to start their day on a productive note. This means anything unnecessary will likely not get read and moved to the trash or archived pile.
The middle of the week always performs at or near the top of the list, so you simply cannot go wrong with this as a starting point. Numerous studies find that open rates are higher on middle days, such as Tuesdays, Wednesdays and Thursdays, versus Mondays and Fridays.
Does it depend on your audience?
Having a day and time in place is a good starting point, but they will fail to be helpful if they don’t serve your audience.
Taking a look at your audience will help to determine if your readers are busy entrepreneurs checking their emails while running from meeting to meeting or small business owners who are reading emails when they get home?
Try to adjust your email timing to better meet your audience’s needs fit in with their schedules.
Is your content work related? Or is it for leisure time?
In conclusion, there is no one right answer.
Performing different tests to figure out what works best for you might take a few months, but you should feel free to play around with the days and times you send your emails to find out what succeeds. Run different campaigns with the same content to see what scheduling works best. Take note of the emails that get the most clicks, then send your subsequent campaigns following the new timeline.